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    VALUE BEHIND SAVING AND REUSING SHOPPING BAGS 

    AYYAD, NADA ALI MOHAMMED (Marketing, 2019 , Master Thesis)
    The behavior associated with saving and reusing shopping bags has been heavily researched in the context of environmental studies. However, few studies have examined this behavior from the perspective of consumer behavior. ...
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    The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy 

    Al-Qatami, Masa Mustafa J M (Marketing, 2019 , Master Thesis)
    This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ...
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    The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus 

    Sinno, Maha Bilal (Marketing, 2019 , Master Thesis)
    The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ...
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    Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands 

    Aljafari, Dalal (Marketing, 2019 , Master Thesis)
    The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ...

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    Author
      Al-Qatami, Masa Mustafa J M (1) Aljafari, Dalal (1) AYYAD, NADA ALI MOHAMMED (1) Sinno, Maha Bilal (1)
    Type
      Master Thesis (4)
    Subject
      Brand Advocacy (1) Brand Credibility (1) collaborating brand (1) collecting and hoarding possessions (1) ... View More
    Publication Date
    • 2019 (4)
    Accessioned Date
      2019 (4)
    Has File(s)
      Yes (4)

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    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

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