HOW DO FINTECH STARTUPS CREATE VALUE IN AFRICA?

Abstract

Purpose: Despite the fact that Fintech businesses in Africa confront several challenges that may hinder their success, Fintech offers greenfield potential in Africa. One possibility is to fundamentally alter how more than a billion people across a rapidly changing continent pay for goods and services. According to this research, the continent's Fintech sector will witness rapid growth and value creation. Methods: This exploratory study is qualitative in nature. Several kinds of data sources were utilized in accordance with case study procedures. Documents were analyzed to gain an understanding of the value proposed by African Fintechs. Findings: The study reveals that different services provided by Fintech startups in Africa offer value under 3 main themes: Financial inclusion, financial infrastructure, and Convenience. Implications: The paper explored the African Fintech scene to gather the information necessary to answer the research question. Through the data collection and analysis stage, the researcher was able to extract three themes from the collected data, namely: infrastructure, inclusion, and convenience.