تصفح College of Business and Economics حسب المؤلف "defended, Mohammed Zayyan"
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Integrated Marketing and communication connecting customers for sustainable growth and building brand for SME’s in Qatar
defended, Mohammed Zayyan (2019 , Professional Masters Project)SMEs in Qatar face various challenges to sustain and grow, which may even be a threat to their existence, leading them to exit the market if not dealt with carefully. This study focuses on Integrated Marketing and ...