Browsing College of Business and Economics by Title
Now showing items 1-20 of 213
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A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
(2021 , Master Thesis)This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ... -
ADOPTION OF EMERGING TECHNOLOGY TOOLS IN LOGISTICS INDUSTRY: PRIORITIZATION USING ANP AND BOCR METHODS
(2023 , Professional Masters Project)This study aims to prioritize technology tools in the logistics industry. It focuses on four key technology trends: Augmented Reality (AR), the Internet of Things (IoT), Big Data, and Robotics and Automation (R&A). The ... -
AN ASSESSMENT OF THE CAPABILITIES OF SERVICE PROVIDERS IN SUSTAINING GROWTH OF THE MOBILE PAYMENT ECOSYSTEM IN QATAR
(2023 , Professional Masters Project)Post the pandemic, m-payments are gaining considerable traction in the state of Qatar. While several players operate in the m-payment ecosystem like banks, service providers, payment facilitators, and customers, the key ... -
AN ATTEMPT TO UNDERSTAND THE DRIVERS OF SOCIAL MEDIA COMMUNITY BRAND ENGAGEMENT IN QATAR: THE CASE OF INSTAGRAM
(2024 , Master Thesis)The present thesis provides crucial insights into the drivers of social media community brand engagement, since these elements exert a noteworthy influence on several other aspects and outcomes, such as purchasing intention, ... -
AN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL TEACHING AND LEARNING ON UNIVERSITY STUDENTS' SATISFACTION LEVELDURING COVID-19 PANDEMIC IN QATAR
(06-2 , Master Thesis)Life is changing rapidly for many reasons, which affects people's mindsets as well as their behaviour. Today, most people rely on technology on a daily basis. Furthermore, the global COVID-19 pandemic has pushed the world ... -
AN EXAMINATION OF THE STRATEGIC DECISION IMPLEMENTATION PROCESS THE RELATIONSHIP BETWEEN CONTEXT, PROCESS, AND OUTCOMES
(2024 , Dissertation)Strategic decision implementation is an important subject for both researchers and managers, yet a relatively under-researched area in the strategic management literature, even though a significant proportion of decision ... -
AN INVESTIGATION OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMERS PURCHASE INTENTION: EXAMINING THE ROLE OF BRAND EQUITY, RELATIONSHIP EQUITY, AND BRAND TRUST IN S-COMMERCE
(2022 , Master Thesis)This research addresses the great need to explore the different impacts of social media marketing activities on consumers' purchase intention in s-commerce in Qatar, which is less represented in the literature. Accordingly, ... -
ANALYSIS OF CLIMATE CHANGE NEWS SENTIMENT'S IMPACT ON GCC STOCK MARKETS
(2024 , Master Thesis)Climate change imposes severe pressure on the world's financial and economic systems. Commencing from altering the natural ecosystem and weather patterns to eventually affecting the public health. The climate change threats ... -
THE ANTECEDENTS AND CONSEQUENCES OF STUDENT SATISFACTION REDEFINED: A CASE OF QATAR UNIVERSITY
(2018 , Master Thesis)This study extends marketing in the higher education literature by conceptualizing what constitutes student satisfaction with university experience and examining the role of student satisfaction in enabling student feeling ... -
Assessing Research and Development Strategy at Macro-Microeconomic Levels in Qatar
(2023 , Master Thesis)Research and development (R&D) is a broad term incorporating a firm's activities to innovate and familiarize new products and services. Unlike most operational jobs, it is profit-driven and should increase the firm's ... -
ASSESSING THE ENTREPRENURIAL INTENTION OF UNDERGRADUATE STUDENTS: A MULTI-DIMENSIONAL APPROACH
(2018 , Professional Masters Project)Purpose- The purpose of this study was to develop and test a comprehensive model incorporating insights from three distinct approaches namely behavioral, psychological and contextual factors, aiming to identify significant ... -
ASSESSMENT OF QATARIZATION PRACTICES IN PUBLIC SCHOOLS
(06-2 , Master Thesis)As many researchers have observed, Qatar's public employment sector is saturated; however, despite the efforts of Qatar's Ministry of Education, it is interesting to note that this does not apply to academic positions in ... -
ASSESSMENT OF THE AWARENESS AND AVAILABILITY OF MANAGERIAL SKILLS AND LEADERSHIP COMPETENICES AMONG QATARI LEADERS: CASE STUDY OF OOREDOO TELECOM
(2023 , Dissertation)This study aims to assess the degree to which Qatari leaders are aware of the managerial skills and leadership competencies that they should possess on one hand and the actual availability of these skills and competencies ... -
The attitude towards orgnizational change and its impact on employees trust, job satisfaction and job commitment in public sector in Qatar
(2016 , Professional Masters Project)Although changes within an organizations are important for the organization’s livelihood, these changes can affect many aspects of employee behavior. Therefore, this paper examines the impact of employee attitudes toward ... -
Balanced Scorecard And Strategy Map In The Public Healthcare Sector: A Case Study From Qatar
(2018 , Professional Masters Project)During the last four decades, many Scholars have dedicated their efforts to develop tools and systems for the managers to assist them in managing and improving the performance of their organizations. Many tools and frameworks ... -
Board diversity and firm performance: empirical evidence from the united kingdom
(2019 , Master Thesis)This study examines the relationship between board diversity and firms’ performance in the UK by examining cross-sectional data for 2013–2016 from the Financial Times Stock Exchange (FTSE) 350 companies. Board diversity ... -
Board structure, intellectual capital, cost of capital and firm performance - A path analysis model
(2020 , Master Thesis)This study examines the indirect relationship between board structure and firm performance with the mediating effect of intellectual capital and cost of capital. In addition, the study examines the total, direct and indirect ... -
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(2021 , Master Thesis)Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ... -
The Challenges Hotel Restaurants Face in the Hospitality Industry in Qatar
(2018 , Professional Masters Project)This study is about the challenges faced by restaurants inside 4 and 5-star hotels in Doha Qatar. There are many challenges discussed, such as cash flow, inventory management, staff management, customer complaints and ... -
Clinical Information System: Measuring End-User Satisfaction in a Governmental Hospital in Qatar
(2020 , Professional Masters Project)Clinical services in hospitals are too diversified and include different kinds of care patient needs. To be efficient, clinical services need to be supported by a promising clinical information system. As we did not find ...
