Browsing College of Business and Economics by Author "Shoheib, Zaki"
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FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
SHOHEIB, ZAKI ABD ELKARIM AHMED (2019 , Professional Masters Project)Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...