Browsing College of Business and Economics by Type "Master Thesis"
Now showing items 21-40 of 94
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AN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL ADOPTION ON SMES' CURRENT AND FUTURE BUSINESS PERFORMANCE: THE CASE OF QATARI SMES
(2024 , Master Thesis)This thesis investigates the relationship between digital technology adoption and the success of Qatari's small and medium-sized enterprises (SMEs). For SMEs, knowing how to adopt to the ever-changing digital landscape is ... -
Environmental Disclosure And Its Impact On Firm Value And Cost Of Capital: The Case Of Gcc Listed Chemical And Petro-Chemical Sector
(2018 , Master Thesis)Environmental sustainability and disclosure are widely debated branches of Corporate Social Responsibility (CSR) in today’s corporate world. The concern is much wider among the environmentally sensitive industries. ... -
Environmental, Social And Governance Disclosure And Profitability: Gcc Banks’ Comparative Study
(2019 , Master Thesis)The main aim of this thesis is to investigate the relationship between Voluntary disclosure (VD) and profitability of publicly traded banks operating in the GCC region over the period 2007-2017. We incorporate stakeholder ... -
Estimating Economic Growth through Cobb-Douglas Production Function, Statistical, and Goal Programming Models
(2019 , Master Thesis)Several studies have linked economic growth to renewable energy sources utilization. The Cobb-Douglas production function model is widely applied to estimate the contribution of economic variables to the Gross Domestic ... -
Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(2019 , Master Thesis)The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ... -
EXAMINING THE ROLE OF TRANSFORMATIONAL LEADERSHIP ON DIGITAL TRANSFORMATION INITIATIVES: A CASE STUDY OF ARTIFICIAL INTELLIGENCE IN A PUBLIC LIBRARY IN QATAR
(2024 , Master Thesis)The world is undergoing a digital disruption whereby many sectors of the economy are dependent on technological advancements to thrive. Therefore, many organizations are striving to move toward digital transformation in ... -
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(2021 , Master Thesis)The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ... -
EXPLORING THE PARADOX OF PRIVACY AND PERSONALIZATION IN ARTIFICIAL INTELLIGENCE ENABLED SOCIAL MEDIA ADVERTISING
(2023 , Master Thesis)The emergence of Artificial Intelligence (AI) has transformed the landscape of social media advertising, enabling businesses to target their audience with greater precision and accuracy. This study aims to investigate the ... -
Factors Affecting Students’ Satisfaction with Online Learning in Higher Education in Qatar
(2021 , Master Thesis)This effort seeks toward exploring the major factors that play an essential part in enhancing students ‘satisfaction with online learning experience in higher education in Qatar, before and during the COVID-19 pandemic. ... -
FACTORS INFLUENCING THE INTENTION TO USE MOBILE BANKING IN QATAR
(06-2 , Master Thesis)This paper aims to investigate the main factors that influence the intention to use mobile banking in Qatar. The Technology Acceptance Model (TAM) and Information System Success Model (ISSM) were combined with one additional ... -
FACTORS THAT IMPACT USERS' SATISFACTION WHEN USING DIGITAL CONTACT TRACING APP: THE CASE OF EHTERAZ
(2022 , Master Thesis)This research aims to investigate the user satisfaction of Ehteraz in Qatar as a unique case study due to the mandatory requirement to download and present to authorities. Individuals in Qatar are excluded from accessing ... -
FINTECH AND BANK EFFICIENCY: EVIDENCE FROM MENA COUNTRIES.
(2023 , Master Thesis)The financial system around the globe is witnessing revolutionary changes due to the emergence of new innovative financial technologies and solutions. The advantages of Fintech development are undeniable, its growth is ... -
HOW DO FINTECH STARTUPS CREATE VALUE IN AFRICA?
(2023 , Master Thesis)Purpose: Despite the fact that Fintech businesses in Africa confront several challenges that may hinder their success, Fintech offers greenfield potential in Africa. One possibility is to fundamentally alter how more than ... -
The Impact of Corporate E-Learning Use on Job Performance: A Meta Analysis
(2023 , Master Thesis)This research aims to understand and validate the factors affecting the use of e-learning and its consequences on the employees’ performance within organizations. The COVID-19 era highlighted the effectiveness of e-learning. ... -
THE IMPACT OF ERP SYSTEMS ON MANAGEMENT ACCOUNTING PRACTICES AND PROFESSIONS: THE CASE OF HMC-QATAR
(2022 , Master Thesis)This thesis explores the impact of enterprise resource planning (ERP) technology on management accounting practices (MAPs) in the public healthcare sector in Qatar. It aims to understand the effect of this technology on ... -
INSTITUTIONAL ENTREPRENEURSHIP OF EXTENSIBLE BUSINESS REPORTING LANGUAGE (XBRL) IMPLEMENTATION AND ACCOUNTING CHANGE PROCESS: CASE OF QATAR STOCK EXCHANGE
(2022 , Master Thesis)The main aim of this thesis is to investigate the conditions and processes by which the traditional financial reporting system was replaced by the eXtensible Business Reporting Language (XBRL). This thesis draws on a ... -
AN INTEGRATED MODEL OF HIGHER EDUCATION INSTITUTIONS (HEIS) SERVICE QUALITY: THE CASE OF QATAR UNIVERSITY
(2018 , Master Thesis)Over the more recent times, Higher Education Institutions (HEIs) are being considered as service providers that are experiencing intensive competition and rapid growth. This research study introduced an integrated conceptual ... -
INVESTIGATING THE IMPACT OF INFLUENCERS, SOCIAL MEDIA USAGE AND SOCIAL STATUS ON FASHION LUXURY PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND RECOGNITION, THE CASE OF QATAR
(2024 , Master Thesis)Consumer behavior can be asserted to be a key concept when considering customers' consumption patterns and buying intentions. The study articulates that the influences tend to increase the attractiveness and desirability ... -
IS LABOR AN IMPORTANT ASPECT OF CORPORATE SOCIAL RESPONSIBILITY FOR TRADE CREDIT: INTERNATIONAL EVIDENCE?
(2022 , Master Thesis)Academics and practitioners have given employee treatment a lot of thought. Fair employee treatment mitigates the conflicts between the firm and its employees, hence increasing employees’ commitment and loyalty toward the ... -
KEY STRATEGIES TO ATTRACT TALENTED FACULTY MEMBERS: A GLOBAL OVERVIEW
(2023 , Master Thesis)Background: This thesis aims to find the common themes under which employee attraction strategies fall. The paper focuses primarily on strategies universities use to attract talented faculty members, by looking at strategies ...