Browsing College of Business and Economics by Title
Now showing items 41-60 of 187
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“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”
(2018 , Professional Masters Project)There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ... -
Effective Integrated Marketing Communications for Startups in Qatar in a Business-to-Business Context
(2018 , Professional Masters Project)Qatar’s need for diversification has become apparent because of declining oil and gas prices, compounded by the recent blockade. However, startups in Qatar experience numerous problems during their creation. For startups ... -
The Effects of Board Characteristics and Ownership Structures on Compliance with Mandatory IAS/IFRS Disclosure Requirements: Evidence from Qatar
(2020 , Master Thesis)Compliance with internationally accepted and renowned accounting disclosure requirements has presented itself with having utmost importance in times of increased calls for transparency. This study aims to examine the effect ... -
EFFECTS OF BUSINESS ANALYTICS CAPABILITIES ON BUDGET GOAL COMMITMENT: THE MEDIATING ROLES OF FORECAST ACCURACY AND BUDGET ADEQUACY
(06-2 , Master Thesis)Budgeting processes rely on the use of existing data to forecast future activities, identify predictable resource consumption and provision patterns, and facilitate resource allocation decisions. Prior research suggests ... -
The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(2019 , Master Thesis)This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ... -
EMBRACING AI TOOLS IN EDUCATION: THE CASE OF CHATGPT
(2024 , Master Thesis)The evolution of generative artificial intelligence tools has experienced a notable surge in recent years, creating new opportunities for higher education to innovate by enhancing teaching, learning, and research practices. ... -
AN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL ADOPTION ON SMES' CURRENT AND FUTURE BUSINESS PERFORMANCE: THE CASE OF QATARI SMES
(2024 , Master Thesis)This thesis investigates the relationship between digital technology adoption and the success of Qatari's small and medium-sized enterprises (SMEs). For SMEs, knowing how to adopt to the ever-changing digital landscape is ... -
THE EMPLOYABILITY OF QATARI CITIZENS IN THE HOSPITALITY SECTOR: CURRENT CHALLENGES AND FUTURE PROSPECTS
(2020 , Professional Masters Project)The hospitality industry in Qatar is rapidly growing. The growth is supported by the preparation for the FIFA World Cup 2022 and by the efforts of Qatar towards tourism and hospitality development in the country. Consequently, ... -
ENTERPRISE RISK MANAGEMENT AT QATAR'S CONSTRUCTION INDUSTRY
(2018 , Professional Masters Project)Lately, enterprise risk management (ERM) is an emerging topic, which has attracted the worldwide attention. All organizations around the world recognize the importance of risk management regardless of their size or industry ... -
ENTREPRENEURIAL PASSION, FEAR OF FAILURE, AND TAKING ACTIONS: A STUDY AMONG ENTREPRENEURS IN QATAR
(2024 , Professional Masters Project)Entrepreneurship has never been more important than the recent years, and all countries around the world are trying to create an entrepreneurial ecosystem and persuade more and more people to take action upon their ideas ... -
Environmental Disclosure And Its Impact On Firm Value And Cost Of Capital: The Case Of Gcc Listed Chemical And Petro-Chemical Sector
(2018 , Master Thesis)Environmental sustainability and disclosure are widely debated branches of Corporate Social Responsibility (CSR) in today’s corporate world. The concern is much wider among the environmentally sensitive industries. ... -
Environmental, Social And Governance Disclosure And Profitability: Gcc Banks’ Comparative Study
(2019 , Master Thesis)The main aim of this thesis is to investigate the relationship between Voluntary disclosure (VD) and profitability of publicly traded banks operating in the GCC region over the period 2007-2017. We incorporate stakeholder ... -
ESTABLISHING A NEW FOOD SUPPLY CHAIN: A CASE STUDY IN QATAR
(2023 , Professional Masters Project)Globalization has made the world an open arena for competition. It has developed economies while hurting others. Supply chain management is the power and lever that makes it possible. If countries and organizations do not ... -
Estimating Economic Growth through Cobb-Douglas Production Function, Statistical, and Goal Programming Models
(2019 , Master Thesis)Several studies have linked economic growth to renewable energy sources utilization. The Cobb-Douglas production function model is widely applied to estimate the contribution of economic variables to the Gross Domestic ... -
The Evolution in the sustainability reporting of the oil and Gas Sector in Qatar
(2016 , Professional Masters Project)The commitments towards conserving the environment is a major concern worldwide. “Sensitive sectors”, such as the oil and gas sectors, tend to report more on sustainability due to the impact of their work on the environment. ... -
Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(2019 , Master Thesis)The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ... -
EXAMINING THE IMPACT OF GENERATIVE AI APPLICATION ON PERFORMANCE: EMPLOYEES' PERSPECTIVE
(2024 , Professional Masters Project)Digital transformation has become essential for organizations striving to maintain competitiveness in today's rapidly evolving business landscape. Generative Artificial Intelligence (GenAI) is a driving force behind this ... -
EXAMINING THE MONOPOLISTIC BEHAVIOR ON THE DAIRY INDUSTRY CONSUMERS, ECONOMY AND SOCIETY IN QATAR
(2024 , Professional Masters Project)The current research study attempts to assess the monopolistic behaviour in the Qatari dairy industry. The key research problem resolves around assessing how the monopolistic tendencies possibly influence the consumer ... -
EXAMINING THE ROLE OF TRANSFORMATIONAL LEADERSHIP ON DIGITAL TRANSFORMATION INITIATIVES: A CASE STUDY OF ARTIFICIAL INTELLIGENCE IN A PUBLIC LIBRARY IN QATAR
(2024 , Master Thesis)The world is undergoing a digital disruption whereby many sectors of the economy are dependent on technological advancements to thrive. Therefore, many organizations are striving to move toward digital transformation in ... -
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(2021 , Master Thesis)The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...