Browsing College of Business and Economics by Subject "Perceived Usefulness"

Now showing items 1-3 of 3

CRITICAL SUCCESS FACTORS FOR ERP IMPLEMENTATION - THE CASE OF QATAR

IDILBI, MURADALLAH (2019 , Professional Masters Project)
Due to ERP high failure rate, Enterprise resource planning (ERP) implementation issues have been highly addressed in the literatures. Some studies have concentrated on the effect of perceived usefulness (PU) and perceived ...
“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”

ALMAADEED, KUMMAM MOHAMMED (2018 , Professional Masters Project)
There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ...
FACTORS INFLUENCING THE INTENTION TO USE MOBILE BANKING IN QATAR

AL-NAIMI, LOLWA NASSER N J (06-2 , Master Thesis)
This paper aims to investigate the main factors that influence the intention to use mobile banking in Qatar. The Technology Acceptance Model (TAM) and Information System Success Model (ISSM) were combined with one additional ...