Browsing College of Business and Economics by Subject "Social Media Influencers"
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The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(2019 , Master Thesis)This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ... -
Using Social Media Influencers to Promote Qatar as a Tourist Destination
(2020 , Professional Masters Project)The main objective of this study is to understand the qualities of social media influencers, in the travel and tourism industry, which generate trust in the followers, thereby having an impact on the followers’ intention ...