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The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(Marketing, 2019 , Master Thesis)
This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ...
Board diversity and firm performance: empirical evidence from the united kingdom
(Master of Accounting, 2019 , Master Thesis)
This study examines the relationship between board diversity and firms’ performance in the UK by examining cross-sectional data for 2013–2016 from the Financial Times Stock Exchange (FTSE) 350 companies. Board diversity ...
Integrated Marketing and communication connecting customers for sustainable growth and building brand for SME’s in Qatar
(Business Administration, 2019 , Professional Masters Project)
SMEs in Qatar face various challenges to sustain and grow, which may even be a threat to their existence, leading them to exit the market if not dealt with carefully. This study focuses on Integrated Marketing and ...
Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(Marketing, 2019 , Master Thesis)
The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ...
CRITICAL SUCCESS FACTORS FOR ERP IMPLEMENTATION - THE CASE OF QATAR
(Business Administration, 2019 , Professional Masters Project)
Due to ERP high failure rate, Enterprise resource planning (ERP) implementation issues have been highly addressed in the literatures. Some studies have concentrated on the effect of perceived usefulness (PU) and perceived ...
Study of Intrapreneurship in Qatar: An Empirical Study and Structural Model
(Business Administration, 2019 , Professional Masters Project)
Intrapreneurship has provided great opportunities for organizations that have practiced it in different countries. Intrapreneurship is a process by which employees within an organization take the lead in producing new ...
Environmental, Social And Governance Disclosure And Profitability: Gcc Banks’ Comparative Study
(Accounting, 2019 , Master Thesis)
The main aim of this thesis is to investigate the relationship between Voluntary disclosure (VD) and profitability of publicly traded banks operating in the GCC region over the period 2007-2017. We incorporate stakeholder ...
CUSTOMER SATISFACTION WITH ONLINE FOOD ORDERING PORTALS IN QATAR
(Business Administration, 2019 , Professional Masters Project)
The recent boom in online food ordering and delivery in Qatar has led to increased competition among service providers within the industry. Identifying the lack of research in the context of Qatar’s online food industry, ...
FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
(Business Administration, 2019 , Professional Masters Project)
Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...
VALUE BEHIND SAVING AND REUSING SHOPPING BAGS
(Marketing, 2019 , Master Thesis)
The behavior associated with saving and reusing shopping bags has been heavily researched in the context of environmental studies. However, few studies have examined this behavior from the perspective of consumer behavior. ...