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The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
(Marketing, 2021 , Master Thesis)
Social media is growing in popularity and has assumed a more central role in
information dissimilation more recently. This development has increased the
opportunity for firms to communicate, persuade, and influence ...
A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
(Marketing, 2021 , Master Thesis)
This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ...
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(Marketing, 2021 , Master Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...
POST-MERGER CUSTOMER BEHAVIOR AND ITS RELATIONSHIP WITH PERCEIVED SERVICE QUALITY IN THE BANKING INDUSTRY IN QATAR
(Business Administration, 2021 , Master Thesis)
Mergers, in the banking industry, occur all over the world. Recently, the first merge in Qatar occurred between Barwa Bank and International Bank of Qatar (IBQ). A new entity emerged from this merger and was branded as ...
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(Marketing, 2021 , Master Thesis)
Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ...
Factors Affecting Students’ Satisfaction with Online Learning in Higher Education in Qatar
(Business Administration, 2021 , Master Thesis)
This effort seeks toward exploring the major factors that play an essential part in enhancing
students ‘satisfaction with online learning experience in higher education in Qatar, before
and during the COVID-19 pandemic. ...
The Association Between Board of Directors' Effectiveness and Audit Fees in State-Owned Enterprises
(Accounting, 2021 , Master Thesis)
This study examines the association between board of directors' effectiveness
and audit fees in state-owned enterprises (SOEs). Furthermore, this study examines the
effect of three country-related indices (the Strength ...