بحث بسيط
السجلات المعروضة 1 -- 1 من 1
THE INFLUENCE OF SOCIAL MEDIA ON CONSUMERS PURCHASE DECISION: THE CASE OF QATAR
(Business Administration, 2024 , Professional Masters Project)
The consumer journey is highly influenced by social media as more people spent a significant portion of their time online. The increased understanding of how consumers make decisions has been widely studied and codified ...