College of Business and Economics: المرسلات الحديثة
السجلات المعروضة 141 -- 160 من 213
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The Impact of Social Media Influencers and Followers' Attributes on WOM and Patronage: A Lesson From Qatari Market
(2020 , Master Thesis)With the rise of social media and the increase in the amount of time individuals spend online, firms need to know how to incorporate social media in their marketing to maximize their brand reach and engage with the right ... -
Color Roles in Apparel Purchase Intentions of Female Consumers: The Moderating Effect of Buyer Personality
(2020 , Master Thesis)Motivated by the paucity of research on the application of color in marketing, the study evaluates the effect of color dimensions on purchase intentions of Croatian female consumers of apparel, along with the moderating ... -
Gender, Leadership Styles, and Employee Turnover Intention: Case of Higher Education
(2020 , Professional Masters Project)As Qatar University is moving towards a transformational strategy, it is critical to understand that bringing about effective change within the institution is in the hands of both leaders and followers. Therefore, it ... -
Clinical Information System: Measuring End-User Satisfaction in a Governmental Hospital in Qatar
(2020 , Professional Masters Project)Clinical services in hospitals are too diversified and include different kinds of care patient needs. To be efficient, clinical services need to be supported by a promising clinical information system. As we did not find ... -
Using Social Media Influencers to Promote Qatar as a Tourist Destination
(2020 , Professional Masters Project)The main objective of this study is to understand the qualities of social media influencers, in the travel and tourism industry, which generate trust in the followers, thereby having an impact on the followers’ intention ... -
Short Term Effects of Excise Taxes on Demand for Carbonated Sweetened Beverages in Qatar.
(2020 , Professional Masters Project)From January 1st 2019, the Qatari Government implemented a 50% taxation on “Sugar-Sweetened Carbonated Beverages, or SSBs” in Qatar. Taxation of unhealthy products is an effective, economic tool widely used across the ... -
Sponsorship and Donations in Qatar Foundation: An Empirical Investigation to the Foundation’s Fundraising Efforts
(2020 , Professional Masters Project)Non-government organizations have historically been financially challenged, and recent developments have been underway to explore innovative fundraising and financially sustainable solutions. Within Qatar, Qatar Foundation ... -
THE EMPLOYABILITY OF QATARI CITIZENS IN THE HOSPITALITY SECTOR: CURRENT CHALLENGES AND FUTURE PROSPECTS
(2020 , Professional Masters Project)The hospitality industry in Qatar is rapidly growing. The growth is supported by the preparation for the FIFA World Cup 2022 and by the efforts of Qatar towards tourism and hospitality development in the country. Consequently, ... -
PRIORITIZING STRESS MANAGEMENT STRATEGIES FOR KAHRAMAA CUSTOMER SERVICE DEPARTMENT: ANALYTIC NETWORK PROCESS AND SUPERMATRIX APPROACHt
(2020 , Master Thesis)Stress is a ubiquitous phenomenon that has several fiscal and practical consequences on both the employees and the employers. Implementing stress management strategy in the workplace is a critical issue for leaders and ... -
TJOB INSECURITY IMPACT ON EMPLOYEE PERFORMANCE: A STUDY ON QATAR UNIVERSITY
(2020 , Professional Masters Project)Job security is one of the most debatable and topics in the world of human resources. Many studies concluded that job security is one of the keys to employee satisfaction. It also contributes to employee performance and ... -
The Effects of Board Characteristics and Ownership Structures on Compliance with Mandatory IAS/IFRS Disclosure Requirements: Evidence from Qatar
(2020 , Master Thesis)Compliance with internationally accepted and renowned accounting disclosure requirements has presented itself with having utmost importance in times of increased calls for transparency. This study aims to examine the effect ... -
An M-Commerce Platform to Help Solve the Challenges Faced by Independent Home Businesses in Qatar
(2019 , Master Thesis)The theoretical part of my dissertation briefly looks at entrepreneurship and the process of generating a business model plan. The changes in modern technology mean that business plans must be generated to take advantage ... -
Estimating Economic Growth through Cobb-Douglas Production Function, Statistical, and Goal Programming Models
(2019 , Master Thesis)Several studies have linked economic growth to renewable energy sources utilization. The Cobb-Douglas production function model is widely applied to estimate the contribution of economic variables to the Gross Domestic ... -
Study of Intrapreneurship in Qatar: An Empirical Study and Structural Model
(2019 , Professional Masters Project)Intrapreneurship has provided great opportunities for organizations that have practiced it in different countries. Intrapreneurship is a process by which employees within an organization take the lead in producing new ... -
Using Data Mining Techniques to Predict NOx Emissions Levels in Gas Fired Boilers
(2019 , Professional Masters Project)Natural gas industry becomes one of the largest sectors in the today’s world economy. With the growth of production, pollutants from gas processing plants continue to grow, forcing government and legislative authorities ... -
Integrated Marketing and communication connecting customers for sustainable growth and building brand for SME’s in Qatar
(2019 , Professional Masters Project)SMEs in Qatar face various challenges to sustain and grow, which may even be a threat to their existence, leading them to exit the market if not dealt with carefully. This study focuses on Integrated Marketing and ... -
FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
(2019 , Professional Masters Project)Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ... -
CRITICAL SUCCESS FACTORS FOR ERP IMPLEMENTATION - THE CASE OF QATAR
(2019 , Professional Masters Project)Due to ERP high failure rate, Enterprise resource planning (ERP) implementation issues have been highly addressed in the literatures. Some studies have concentrated on the effect of perceived usefulness (PU) and perceived ... -
VALUE BEHIND SAVING AND REUSING SHOPPING BAGS
(2019 , Master Thesis)The behavior associated with saving and reusing shopping bags has been heavily researched in the context of environmental studies. However, few studies have examined this behavior from the perspective of consumer behavior. ... -
CUSTOMER SATISFACTION WITH ONLINE FOOD ORDERING PORTALS IN QATAR
(2019 , Professional Masters Project)The recent boom in online food ordering and delivery in Qatar has led to increased competition among service providers within the industry. Identifying the lack of research in the context of Qatar’s online food industry, ...
