College of Business and Economics: المرسلات الحديثة
السجلات المعروضة 161 -- 180 من 213
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Board diversity and firm performance: empirical evidence from the united kingdom
(2019 , Master Thesis)This study examines the relationship between board diversity and firms’ performance in the UK by examining cross-sectional data for 2013–2016 from the Financial Times Stock Exchange (FTSE) 350 companies. Board diversity ... -
The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(2019 , Master Thesis)This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ... -
The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
(2019 , Master Thesis)The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ... -
Environmental, Social And Governance Disclosure And Profitability: Gcc Banks’ Comparative Study
(2019 , Master Thesis)The main aim of this thesis is to investigate the relationship between Voluntary disclosure (VD) and profitability of publicly traded banks operating in the GCC region over the period 2007-2017. We incorporate stakeholder ... -
Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(2019 , Master Thesis)The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ... -
Job Insecurity Climate as a Mediator of the Relationship between Job insecurity and Each of Affective Commitment, Job Satisfaction, and Turnover Intention
(2018 , Professional Masters Project)The matter of job insecurity has been increasingly attracting many researchers in light of the evolvement of the work environment, economic crises, and raised competition among organizations. Numerous studies have explored ... -
Factors That Drive Qatar University Students To Digital Entrepreneurship In Qatar: Motivational Factors Identification
(2018 , Professional Masters Project)As part of the Qatar National Vision 2030, transforming the State of Qatar into a global, knowledge-based, and diversified economy will be accomplished by enhancing the skills of human capital that are related to research ... -
Effective Integrated Marketing Communications for Startups in Qatar in a Business-to-Business Context
(2018 , Professional Masters Project)Qatar’s need for diversification has become apparent because of declining oil and gas prices, compounded by the recent blockade. However, startups in Qatar experience numerous problems during their creation. For startups ... -
Decision-Maker’s Preferences Modelling through PROMETHEE Method for Supplier Selection
(2018 , Professional Masters Project)Multi-Criteria Decision Aid (MCDA) approach is widely applied in different decision-making contexts including supply chain management and supplier selection. PROMETHEE is one of the most popular MCDA method that allows ... -
The Challenges Hotel Restaurants Face in the Hospitality Industry in Qatar
(2018 , Professional Masters Project)This study is about the challenges faced by restaurants inside 4 and 5-star hotels in Doha Qatar. There are many challenges discussed, such as cash flow, inventory management, staff management, customer complaints and ... -
The Impact of Qatarization on Motivation and Job Performance
(2018 , Professional Masters Project)The flourishing economy of Qatar has created many jobs opportunities in the country. The severe shortage in the national workforce, made Qatar dependent on expatriate workers, that has dominated the labor force. As a ... -
Strategic Sourcing in Construction Companies- A Case Study in Qatar
(2018 , Professional Masters Project)Sourcing is a key success for modern business, it is a continuous process based on business analysis and market intelligence to incorporate customer needs and organizational goals; thus, improving overall value of the ... -
MARKETING COMMUNICATION STRATEGY-GAC MOTOR
(2018 , Professional Masters Project)GAC has been able to achieve growth during the previous periods due to their commitment to quality and provide excellent customer service. There is no doubt the company is dominating the automobiles industry not only in ... -
The Effect Of Hotel Online Reviews On The Booking Intention Of Customers
(2018 , Professional Masters Project)The motivation behind this research is to examine the impact of hotel online reviews have on a customer’s booking intention. The number of hotel bookers that follow online hotel reviews and online bookings are increasing ... -
Exploring The Factors Affecting Users’ Acceptance Of Metrash2 System In Qatar: An Integrated Model Study
(2018 , Professional Masters Project)Qatar started using the online information technology to improve the quality of services delivered to the public. The main purpose of this research is to explore the factors that affect users' adoption of Metrash2 application ... -
The Impact Of New Qatar University Organizational Structure On Employees’ Performance And Satisfaction
(2018 , Professional Masters Project)To survive in a dynamic environment, organizations should have well-established organizational structures that contribute positively to their employees’ performance and satisfaction. Many studies concede the importance of ... -
Balanced Scorecard And Strategy Map In The Public Healthcare Sector: A Case Study From Qatar
(2018 , Professional Masters Project)During the last four decades, many Scholars have dedicated their efforts to develop tools and systems for the managers to assist them in managing and improving the performance of their organizations. Many tools and frameworks ... -
OUTSOURCING IMPACT ON ORGANIZATION PERFORMANCE -TELECOMMUNICATIONS SERVICE PROVIDERS IN GCC & MOROCCO-
(2018 , Professional Masters Project)Telecommunications industry has passed through different phases of business development in Morocco and GCC –Gulf Cooperation Council-. The significant transformation was from a monopoly to a competitive industry market ... -
WHAT ARE THE FACTORS THAT MAY CAUSE THE UNDERREPRESENTATION OF WOMEN IN TOP MANAGEMENT IN QATAR?
(2018 , Professional Masters Project)This research addresses the following question: “What are the factors that may cause the underrepresentation of women in top management in Qatar”. This phenomenon is present all around the world, but for the means on this ... -
ASSESSING THE ENTREPRENURIAL INTENTION OF UNDERGRADUATE STUDENTS: A MULTI-DIMENSIONAL APPROACH
(2018 , Professional Masters Project)Purpose- The purpose of this study was to develop and test a comprehensive model incorporating insights from three distinct approaches namely behavioral, psychological and contextual factors, aiming to identify significant ...
