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المؤلفHossain, Mokter
تاريخ الإتاحة2024-10-24T06:37:22Z
تاريخ النشر2024
اسم المنشورCalifornia Management Review
الرقم المعياري الدولي للكتاب0008-1256
معرّف المصادر الموحدhttp://hdl.handle.net/10576/60535
معرّف المصادر الموحدhttps://cmr.berkeley.edu/2024/05/why-does-byd-struggle-to-penetrate-western-markets/
الملخصAlthough BYD has seen success in its domestic market, this Chinese electric vehicle manufacturer faces considerable challenges in establishing a presence in Western automotive markets, despite possessing several competitive advantages over Western EV manufacturers, such as proprietary battery technology, in-house parts manufacturing, access to essential raw materials, and support from the Chinese government. The main factors hindering BYD’s entry into Western markets include weak market demand combined with ambitious sales targets, a flawed pricing strategy, regulatory investigations by Western countries, concerns about quality, and the necessity for extensive post-import adjustments, and significant repairs. This article aims to explore these key challenges to better understand why BYD is struggling to penetrate Western markets.
اللغةen
الناشرHaas School of Business University of California, Berkeley
الموضوعBYD
Electric Vehicles (EVs)
Chinese Electric Vehicles
Western Automotive Markets
Market Penetration
BYD Market Challenges
BYD Western Market Strategy
BYD Battery Technology
BYD Pricing Strategy
BYD Regulatory Issues
BYD Quality Concerns
العنوانWhy Does BYD Struggle to Penetrate Western Markets?
النوعOther
dc.accessType Full Text


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