• English
    • العربية
  • العربية
  • Login
  • QU
  • QU Library
  •  Home
  • Communities & Collections
  • About QSpace
    • Vision & Mission
  • Help
    • Item Submission
    • Publisher policies
    • User guides
      • QSpace Browsing
      • QSpace Searching (Simple & Advanced Search)
      • QSpace Item Submission
      • QSpace Glossary
View Item 
  •   Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Faculty Contributions
  • College of Arts & Sciences
  • English Literature & Linguistics
  • View Item
  • Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Faculty Contributions
  • College of Arts & Sciences
  • English Literature & Linguistics
  • View Item
  •      
  •  
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Good Things Come from Small Places: Communicating Qatar to World Cup Tourists

    View/Open
    Good Things Come from Small Places Communicating Qatar to World Cup Tourists copy 3.pdf (956.8Kb)
    Date
    2023-01-01
    Author
    Theodoropoulou, Irene
    Metadata
    Show full item record
    Abstract
    This paper deals with the discursive and linguistic ways in which the World Cup 2022 is communicated to a global audience of potential tourists. More specifically, three distinctive communicative phases are identified, which include the “Expect Amazing”, “Deliver Amazing”, and “Now is All” ones. With a focus on the enregisterment of the World Cup 2022 as a tourism-related discourse, it is argued that the Qatari authorities employ the various phases of the event communicatively not only in order to give a tangible answer to the accusations they have been receiving primarily on behalf of the Western media but also in order for them to put Qatar on the global tourist map, to rebrand the country, and ultimately to establish tourism as one of the country’s basic revenue sources in the post-World Cup era in an overall attempt to diversify its economy.
    URI
    https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85205325513&origin=inward
    DOI/handle
    http://dx.doi.org/10.1080/21534764.2024.2372610
    http://hdl.handle.net/10576/67740
    Collections
    • English Literature & Linguistics [‎121‎ items ]

    entitlement


    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us
    Contact Us | QU

     

     

    Home

    Submit your QU affiliated work

    Browse

    All of Digital Hub
      Communities & Collections Publication Date Author Title Subject Type Language Publisher
    This Collection
      Publication Date Author Title Subject Type Language Publisher

    My Account

    Login

    Statistics

    View Usage Statistics

    About QSpace

    Vision & Mission

    Help

    Item Submission Publisher policies

    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us
    Contact Us | QU

     

     

    Video