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AuthorShalini, Bassi
AuthorBahl, Deepika
AuthorGopal, Sanjana
AuthorSethi, Vani
AuthorBackholer, Kathryn
AuthorGavaravarapu, SubbaRao M.
AuthorBabu, Giridhara R.
AuthorGhosh-Jerath, Suparna
AuthorBhatia, Neena
AuthorAneja, Kashish
AuthorKataria, Ishu
AuthorMishra, Preetu
AuthorDe Wagt, Arjan
AuthorArora, Monika
Available date2024-01-23T05:24:51Z
Publication Date2023-11-15
Publication NameThe Lancet Regional Health - Southeast Asia
Identifierhttp://dx.doi.org/10.1016/j.lansea.2023.100315
CitationBassi, S., Bahl, D., Gopal, S., Sethi, V., Backholer, K., Gavaravarapu, S. M., ... & Arora, M. (2023). Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis. The Lancet Regional Health-Southeast Asia.
ISSN27723682
URIhttps://www.sciencedirect.com/science/article/pii/S2772368223001750
URIhttp://hdl.handle.net/10576/51078
AbstractThe regulatory Indian environment for advertising high fat, salt, and sugar (HFSS) foods and non-alcoholic beverages, on various media was reviewed. Identified national-level policies were categorised as mandatory or self-regulatory based on legal content. For each mandatory regulation, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was undertaken to determine how existing policies could be strengthened to safeguard children from unhealthy food advertisements. Thirteen policies (nine mandatory; four self-regulatory) relevant to advertising in India were identified. Of the nine mandatory policies, Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, is the only policy that restricts HFSS food advertisements to children across all media. There are key shortfalls, including limited scope of ‘child-targeted’ advertisements and lack of criteria to define HFSS foods. A robust regulatory framework is needed to protect children from HFSS food marketing, not just what is ‘directed’ at them, with clear evidence-based food classification criteria.
SponsorFunding source: The work is supported by the UNICEF India Country Office, New Delhi, India.
Languageen
PublisherElsevier
SubjectPolicies
Guidelines
HFSS foods and non-alcoholic beverages
Advertisements
Children
TitleAre advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
TypeArticle
Open Access user License http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.accessType Open Access


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