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Now showing items 11-20 of 23
AN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL TEACHING AND LEARNING ON UNIVERSITY STUDENTS' SATISFACTION LEVELDURING COVID-19 PANDEMIC IN QATAR
(Marketing, 06-2 , Master Thesis)
Life is changing rapidly for many reasons, which affects people's mindsets as well as their behaviour. Today, most people rely on technology on a daily basis. Furthermore, the global COVID-19 pandemic has pushed the world ...
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(Marketing, 2021 , Master Thesis)
Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ...
THE PARADOX OF SUSTAINABILITY AND LUXURY CONSUMPTION: THE ROLE OF VALUE PERCEPTIONS, CONSUMER INCOME, ENVIRONMENTAL AND SOCIAL CONSCIOUSNESS
(Marketing, 06-2 , Master Thesis)
For many years, the concept of sustainability and luxury has been considered a paradox. Despite scholars' efforts to highlight the compatibility between sustainability and luxury, the limited studies have shown mixed and ...
THE ANTECEDENTS AND CONSEQUENCES OF STUDENT SATISFACTION REDEFINED: A CASE OF QATAR UNIVERSITY
(Science in Marketing, 2018 , Master Thesis)
This study extends marketing in the higher education literature by conceptualizing what constitutes student satisfaction with university experience and examining the role of student satisfaction in enabling student feeling ...
Motivations To Engage In Different Levels Of eWOM And Their Outcomes: An Application To Instagram Users In Qatar
(Marketing, 2018 , Master Thesis)
Electronic word-of-mouth has been a topic of increased interest among marketing researchers. Due to the variety of online settings and variables to consider, the literature on eWOM is largely fragmented with some researchers ...
VALUE BEHIND SAVING AND REUSING SHOPPING BAGS
(Marketing, 2019 , Master Thesis)
The behavior associated with saving and reusing shopping bags has been heavily researched in the context of environmental studies. However, few studies have examined this behavior from the perspective of consumer behavior. ...
SME ENGAGEMENT IN ONLINE BRAND COMMUNITIES: ROLE OF SOCIAL CAPITAL AND INFORMATION IN ENHANCING BRAND INNOVATION AND SUSTAINABLE COMPETTIVE ADVANTAGE
(Marketing, 2023 , Master Thesis)
Through this study, the primary aim is to investigate the entrepreneurial setting in Qatar, with a focus on examining the role of social media in enhancing entrepreneurs' information and social capital, and how this affects ...
AN INTEGRATED MODEL OF HIGHER EDUCATION INSTITUTIONS (HEIS) SERVICE QUALITY: THE CASE OF QATAR UNIVERSITY
(Science in Marketing, 2018 , Master Thesis)
Over the more recent times, Higher Education Institutions (HEIs) are being considered as service providers that are experiencing intensive competition and rapid growth. This research study introduced an integrated conceptual ...
THE EFFECT OF PERCEIVED PRIVACY ON CONSUMERS’ BEHAVIORAL INTENTIONS: AN APPLICATION TO RESTAURANT SETTINGS IN QATAR
(Science in Marketing, 2018 , Master Thesis)
The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been ...
The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
(Marketing, 2019 , Master Thesis)
The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ...