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    How do restaurant atmospherics influence restaurant authenticity? An integrative framework and empirical evidence

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    How do restaurant atmospherics influence restaurant Authenticity An integrative framework and empirical evidence.pdf (1.776Mb)
    Date
    2021-11-30
    Author
    Shaymaa, Al-Kilani
    El Hedhli, Kamel
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    Abstract
    The study proposes an integrative conceptualization to capture the theoretical notion of perceived restaurant authenticity (PRA). It conceptualizes PRA as a multidimensional construct consisting of four dimensions. Furthermore, the study proposes a conceptual model that includes three main restaurant atmospheric aspects (i.e., design, ambiance, and social) as exogenous antecedents affecting the four restaurant authenticity dimensions. These PRA dimensions are hypothesized to positively influence restaurant attachment, which in turn, positively predicts restaurant patronage. To test the proposed model, structural equation modeling (SEM) is applied to data collected from patrons of two dining restaurants. The results are broadly supportive of the proposed model. Theoretical and managerial implications are discussed.
    URI
    https://www.sciencedirect.com/science/article/pii/S0969698921002952
    DOI/handle
    http://dx.doi.org/10.1016/j.jretconser.2021.102729
    http://hdl.handle.net/10576/42148
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