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المؤلفShalini, Bassi
المؤلفBahl, Deepika
المؤلفGopal, Sanjana
المؤلفSethi, Vani
المؤلفBackholer, Kathryn
المؤلفGavaravarapu, SubbaRao M.
المؤلفBabu, Giridhara R.
المؤلفGhosh-Jerath, Suparna
المؤلفBhatia, Neena
المؤلفAneja, Kashish
المؤلفKataria, Ishu
المؤلفMishra, Preetu
المؤلفDe Wagt, Arjan
المؤلفArora, Monika
تاريخ الإتاحة2024-01-23T05:24:51Z
تاريخ النشر2023-11-15
اسم المنشورThe Lancet Regional Health - Southeast Asia
المعرّفhttp://dx.doi.org/10.1016/j.lansea.2023.100315
الاقتباسBassi, S., Bahl, D., Gopal, S., Sethi, V., Backholer, K., Gavaravarapu, S. M., ... & Arora, M. (2023). Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis. The Lancet Regional Health-Southeast Asia.
الرقم المعياري الدولي للكتاب27723682
معرّف المصادر الموحدhttps://www.sciencedirect.com/science/article/pii/S2772368223001750
معرّف المصادر الموحدhttp://hdl.handle.net/10576/51078
الملخصThe regulatory Indian environment for advertising high fat, salt, and sugar (HFSS) foods and non-alcoholic beverages, on various media was reviewed. Identified national-level policies were categorised as mandatory or self-regulatory based on legal content. For each mandatory regulation, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was undertaken to determine how existing policies could be strengthened to safeguard children from unhealthy food advertisements. Thirteen policies (nine mandatory; four self-regulatory) relevant to advertising in India were identified. Of the nine mandatory policies, Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, is the only policy that restricts HFSS food advertisements to children across all media. There are key shortfalls, including limited scope of ‘child-targeted’ advertisements and lack of criteria to define HFSS foods. A robust regulatory framework is needed to protect children from HFSS food marketing, not just what is ‘directed’ at them, with clear evidence-based food classification criteria.
راعي المشروعFunding source: The work is supported by the UNICEF India Country Office, New Delhi, India.
اللغةen
الناشرElsevier
الموضوعPolicies
Guidelines
HFSS foods and non-alcoholic beverages
Advertisements
Children
العنوانAre advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
النوعArticle
Open Access user License http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.accessType Open Access


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