Browsing College of Business and Economics by Title
Now showing items 56-75 of 187
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Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(2019 , Master Thesis)The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ... -
EXAMINING THE IMPACT OF GENERATIVE AI APPLICATION ON PERFORMANCE: EMPLOYEES' PERSPECTIVE
(2024 , Professional Masters Project)Digital transformation has become essential for organizations striving to maintain competitiveness in today's rapidly evolving business landscape. Generative Artificial Intelligence (GenAI) is a driving force behind this ... -
EXAMINING THE MONOPOLISTIC BEHAVIOR ON THE DAIRY INDUSTRY CONSUMERS, ECONOMY AND SOCIETY IN QATAR
(2024 , Professional Masters Project)The current research study attempts to assess the monopolistic behaviour in the Qatari dairy industry. The key research problem resolves around assessing how the monopolistic tendencies possibly influence the consumer ... -
EXAMINING THE ROLE OF TRANSFORMATIONAL LEADERSHIP ON DIGITAL TRANSFORMATION INITIATIVES: A CASE STUDY OF ARTIFICIAL INTELLIGENCE IN A PUBLIC LIBRARY IN QATAR
(2024 , Master Thesis)The world is undergoing a digital disruption whereby many sectors of the economy are dependent on technological advancements to thrive. Therefore, many organizations are striving to move toward digital transformation in ... -
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(2021 , Master Thesis)The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ... -
Exploring The Factors Affecting Users’ Acceptance Of Metrash2 System In Qatar: An Integrated Model Study
(2018 , Professional Masters Project)Qatar started using the online information technology to improve the quality of services delivered to the public. The main purpose of this research is to explore the factors that affect users' adoption of Metrash2 application ... -
EXPLORING THE FACTORS THAT IMPACT THE DECISION TO START A NEW VENTURE: THE CASE OF WOMEN IN QATAR
(2024 , Professional Masters Project)As the female entrepreneur population in Qatar grows, their contributions to the economy have increased. Despite extensive research on general factors impacting entrepreneurial ventures, specific factors influencing female ... -
EXPLORING THE PARADOX OF PRIVACY AND PERSONALIZATION IN ARTIFICIAL INTELLIGENCE ENABLED SOCIAL MEDIA ADVERTISING
(2023 , Master Thesis)The emergence of Artificial Intelligence (AI) has transformed the landscape of social media advertising, enabling businesses to target their audience with greater precision and accuracy. This study aims to investigate the ... -
The Factors Affect Usage of E-Commerce in the Qatari SMES
(2016 , Professional Masters Project)The main aim of conducting this research is to understand the main factors that affect e-commerce usage, also to explore the obstacles that prevent users of Electronic commerce (EC) adoption in the Qatari SMEs. The ... -
FACTORS AFFECTING APPLICATION DOWNLOADING IN QATAR
(2022 , Professional Masters Project)Smartphone applications have gained excessive attention during the last couple of years due to the increasing number of mobile application downloads, withal its revenues. A smartphone application, or mobile device application, ... -
FACTORS AFFECTING CONSUMERS' ADOPTON OF ONLINE GROCERY SHOPPING APPLICATIONS IN QATAR
(2022 , Professional Masters Project)The usage of online grocery shopping applications is developing worldwide, which has enhanced the competition among service providers. Accordingly, understanding the factors that affect consumers’ adoption of these services ... -
Factors Affecting Students’ Satisfaction with Online Learning in Higher Education in Qatar
(2021 , Master Thesis)This effort seeks toward exploring the major factors that play an essential part in enhancing students ‘satisfaction with online learning experience in higher education in Qatar, before and during the COVID-19 pandemic. ... -
FACTORS DIRECTLY AFFECTING THE ADOPTION OF BLOCKCHAIN TECHNOLOGY IN DIFFERENT ORGANIZATIONS: META-ANALYSIS
(2023 , Professional Masters Project)The meta-analysis process has been done on a sample of 27 studies and this analysis derived many solutions about firm size, perceived utility and relative advantage. The hype surrounding blockchain has drawn a lot of ... -
FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
(2019 , Professional Masters Project)Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ... -
FACTORS INFLUENCING EMPLOYEE'S PERFORMANCE LEVEL IN THE CONTEXT OF USING ELECTRONIC MONITORING SYSTEMS (EMS)
(2023 , Professional Masters Project)The rapid growth of information and communication technologies (ICT) influenced almost every field of our lives. Meanwhile, organizations are trying to take advantage of this situation by regularly checking these advancements. ... -
FACTORS INFLUENCING THE INTENTION TO USE MOBILE BANKING IN QATAR
(06-2 , Master Thesis)This paper aims to investigate the main factors that influence the intention to use mobile banking in Qatar. The Technology Acceptance Model (TAM) and Information System Success Model (ISSM) were combined with one additional ... -
Factors That Affect the strategic management process in oil and gas organizations in Qatar
(2016 , Professional Masters Project)The paper discusses factors that affect the strategic management process in oil and gas organizations in Qatar. A literature review demonstrates and examines critical factors that affect the strategic management processes. ... -
Factors That Drive Qatar University Students To Digital Entrepreneurship In Qatar: Motivational Factors Identification
(2018 , Professional Masters Project)As part of the Qatar National Vision 2030, transforming the State of Qatar into a global, knowledge-based, and diversified economy will be accomplished by enhancing the skills of human capital that are related to research ... -
FACTORS THAT IMPACT USERS' SATISFACTION WHEN USING DIGITAL CONTACT TRACING APP: THE CASE OF EHTERAZ
(2022 , Master Thesis)This research aims to investigate the user satisfaction of Ehteraz in Qatar as a unique case study due to the mandatory requirement to download and present to authorities. Individuals in Qatar are excluded from accessing ... -
Factors that Makes Customers Patronize Islamic Banks in Qatar
(2017 , Professional Masters Project)Growth in Qatari economy produced new business opportunities. The banking sector which is considered to be one of the vital sectors in Qatar is not exempted from these opportunities. Both Islamic and conventional banking ...