Browsing College of Business and Economics by Type "Professional Masters Project"
Now showing items 21-40 of 84
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“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”
(2018 , Professional Masters Project)There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ... -
Effective Integrated Marketing Communications for Startups in Qatar in a Business-to-Business Context
(2018 , Professional Masters Project)Qatar’s need for diversification has become apparent because of declining oil and gas prices, compounded by the recent blockade. However, startups in Qatar experience numerous problems during their creation. For startups ... -
THE EMPLOYABILITY OF QATARI CITIZENS IN THE HOSPITALITY SECTOR: CURRENT CHALLENGES AND FUTURE PROSPECTS
(2020 , Professional Masters Project)The hospitality industry in Qatar is rapidly growing. The growth is supported by the preparation for the FIFA World Cup 2022 and by the efforts of Qatar towards tourism and hospitality development in the country. Consequently, ... -
ENTERPRISE RISK MANAGEMENT AT QATAR'S CONSTRUCTION INDUSTRY
(2018 , Professional Masters Project)Lately, enterprise risk management (ERM) is an emerging topic, which has attracted the worldwide attention. All organizations around the world recognize the importance of risk management regardless of their size or industry ... -
ENTREPRENEURIAL PASSION, FEAR OF FAILURE, AND TAKING ACTIONS: A STUDY AMONG ENTREPRENEURS IN QATAR
(2024 , Professional Masters Project)Entrepreneurship has never been more important than the recent years, and all countries around the world are trying to create an entrepreneurial ecosystem and persuade more and more people to take action upon their ideas ... -
ESTABLISHING A NEW FOOD SUPPLY CHAIN: A CASE STUDY IN QATAR
(2023 , Professional Masters Project)Globalization has made the world an open arena for competition. It has developed economies while hurting others. Supply chain management is the power and lever that makes it possible. If countries and organizations do not ... -
The Evolution in the sustainability reporting of the oil and Gas Sector in Qatar
(2016 , Professional Masters Project)The commitments towards conserving the environment is a major concern worldwide. “Sensitive sectors”, such as the oil and gas sectors, tend to report more on sustainability due to the impact of their work on the environment. ... -
EXAMINING THE IMPACT OF GENERATIVE AI APPLICATION ON PERFORMANCE: EMPLOYEES' PERSPECTIVE
(2024 , Professional Masters Project)Digital transformation has become essential for organizations striving to maintain competitiveness in today's rapidly evolving business landscape. Generative Artificial Intelligence (GenAI) is a driving force behind this ... -
EXAMINING THE MONOPOLISTIC BEHAVIOR ON THE DAIRY INDUSTRY CONSUMERS, ECONOMY AND SOCIETY IN QATAR
(2024 , Professional Masters Project)The current research study attempts to assess the monopolistic behaviour in the Qatari dairy industry. The key research problem resolves around assessing how the monopolistic tendencies possibly influence the consumer ... -
Exploring The Factors Affecting Users’ Acceptance Of Metrash2 System In Qatar: An Integrated Model Study
(2018 , Professional Masters Project)Qatar started using the online information technology to improve the quality of services delivered to the public. The main purpose of this research is to explore the factors that affect users' adoption of Metrash2 application ... -
EXPLORING THE FACTORS THAT IMPACT THE DECISION TO START A NEW VENTURE: THE CASE OF WOMEN IN QATAR
(2024 , Professional Masters Project)As the female entrepreneur population in Qatar grows, their contributions to the economy have increased. Despite extensive research on general factors impacting entrepreneurial ventures, specific factors influencing female ... -
The Factors Affect Usage of E-Commerce in the Qatari SMES
(2016 , Professional Masters Project)The main aim of conducting this research is to understand the main factors that affect e-commerce usage, also to explore the obstacles that prevent users of Electronic commerce (EC) adoption in the Qatari SMEs. The ... -
FACTORS AFFECTING APPLICATION DOWNLOADING IN QATAR
(2022 , Professional Masters Project)Smartphone applications have gained excessive attention during the last couple of years due to the increasing number of mobile application downloads, withal its revenues. A smartphone application, or mobile device application, ... -
FACTORS AFFECTING CONSUMERS' ADOPTON OF ONLINE GROCERY SHOPPING APPLICATIONS IN QATAR
(2022 , Professional Masters Project)The usage of online grocery shopping applications is developing worldwide, which has enhanced the competition among service providers. Accordingly, understanding the factors that affect consumers’ adoption of these services ... -
FACTORS DIRECTLY AFFECTING THE ADOPTION OF BLOCKCHAIN TECHNOLOGY IN DIFFERENT ORGANIZATIONS: META-ANALYSIS
(2023 , Professional Masters Project)The meta-analysis process has been done on a sample of 27 studies and this analysis derived many solutions about firm size, perceived utility and relative advantage. The hype surrounding blockchain has drawn a lot of ... -
FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
(2019 , Professional Masters Project)Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ... -
FACTORS INFLUENCING EMPLOYEE'S PERFORMANCE LEVEL IN THE CONTEXT OF USING ELECTRONIC MONITORING SYSTEMS (EMS)
(2023 , Professional Masters Project)The rapid growth of information and communication technologies (ICT) influenced almost every field of our lives. Meanwhile, organizations are trying to take advantage of this situation by regularly checking these advancements. ... -
Factors That Affect the strategic management process in oil and gas organizations in Qatar
(2016 , Professional Masters Project)The paper discusses factors that affect the strategic management process in oil and gas organizations in Qatar. A literature review demonstrates and examines critical factors that affect the strategic management processes. ... -
Factors That Drive Qatar University Students To Digital Entrepreneurship In Qatar: Motivational Factors Identification
(2018 , Professional Masters Project)As part of the Qatar National Vision 2030, transforming the State of Qatar into a global, knowledge-based, and diversified economy will be accomplished by enhancing the skills of human capital that are related to research ... -
Factors that Makes Customers Patronize Islamic Banks in Qatar
(2017 , Professional Masters Project)Growth in Qatari economy produced new business opportunities. The banking sector which is considered to be one of the vital sectors in Qatar is not exempted from these opportunities. Both Islamic and conventional banking ...