Browsing College of Business and Economics by Type "Master Thesis"
Now showing items 1-20 of 72
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A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
(2021 , Master Thesis)This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ... -
ALIGNING IDENTITY: THE INFLUENCE OF NATION BRANDING AND INTEGRATED MARKETING COMMUNICATIONS ON SOCIAL IDENTITY IN THE STATE OF QATAR
(2025 , Master Thesis)A key challenge recognized in prior literature is the lack of cohesive relationship building amongst all nation stakeholders while strategizing and implementing a nation brand. The aim of this research is to examine the ... -
AN ATTEMPT TO UNDERSTAND THE DRIVERS OF SOCIAL MEDIA COMMUNITY BRAND ENGAGEMENT IN QATAR: THE CASE OF INSTAGRAM
(2024 , Master Thesis)The present thesis provides crucial insights into the drivers of social media community brand engagement, since these elements exert a noteworthy influence on several other aspects and outcomes, such as purchasing intention, ... -
AN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL TEACHING AND LEARNING ON UNIVERSITY STUDENTS' SATISFACTION LEVELDURING COVID-19 PANDEMIC IN QATAR
(06-2 , Master Thesis)Life is changing rapidly for many reasons, which affects people's mindsets as well as their behaviour. Today, most people rely on technology on a daily basis. Furthermore, the global COVID-19 pandemic has pushed the world ... -
AN INVESTIGATION OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMERS PURCHASE INTENTION: EXAMINING THE ROLE OF BRAND EQUITY, RELATIONSHIP EQUITY, AND BRAND TRUST IN S-COMMERCE
(2022 , Master Thesis)This research addresses the great need to explore the different impacts of social media marketing activities on consumers' purchase intention in s-commerce in Qatar, which is less represented in the literature. Accordingly, ... -
ANALYSIS OF CLIMATE CHANGE NEWS SENTIMENT'S IMPACT ON GCC STOCK MARKETS
(2024 , Master Thesis)Climate change imposes severe pressure on the world's financial and economic systems. Commencing from altering the natural ecosystem and weather patterns to eventually affecting the public health. The climate change threats ... -
THE ANTECEDENTS AND CONSEQUENCES OF STUDENT SATISFACTION REDEFINED: A CASE OF QATAR UNIVERSITY
(2018 , Master Thesis)This study extends marketing in the higher education literature by conceptualizing what constitutes student satisfaction with university experience and examining the role of student satisfaction in enabling student feeling ... -
Assessing Research and Development Strategy at Macro-Microeconomic Levels in Qatar
(2023 , Master Thesis)Research and development (R&D) is a broad term incorporating a firm's activities to innovate and familiarize new products and services. Unlike most operational jobs, it is profit-driven and should increase the firm's ... -
ASSESSMENT OF QATARIZATION PRACTICES IN PUBLIC SCHOOLS
(06-2 , Master Thesis)As many researchers have observed, Qatar's public employment sector is saturated; however, despite the efforts of Qatar's Ministry of Education, it is interesting to note that this does not apply to academic positions in ... -
Board diversity and firm performance: empirical evidence from the united kingdom
(2019 , Master Thesis)This study examines the relationship between board diversity and firms’ performance in the UK by examining cross-sectional data for 2013–2016 from the Financial Times Stock Exchange (FTSE) 350 companies. Board diversity ... -
Board structure, intellectual capital, cost of capital and firm performance - A path analysis model
(2020 , Master Thesis)This study examines the indirect relationship between board structure and firm performance with the mediating effect of intellectual capital and cost of capital. In addition, the study examines the total, direct and indirect ... -
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(2021 , Master Thesis)Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ... -
Color Roles in Apparel Purchase Intentions of Female Consumers: The Moderating Effect of Buyer Personality
(2020 , Master Thesis)Motivated by the paucity of research on the application of color in marketing, the study evaluates the effect of color dimensions on purchase intentions of Croatian female consumers of apparel, along with the moderating ... -
Corporate Governance Effects On The Extent Of Corporate Social Responsibility Disclosure In The Gcc Banking Sector
(2018 , Master Thesis)This study seeks to investigate the association between corporate governance mechanisms, and the extent of corporate social responsibility disclosure. The sample includes the banking sector of the GCC countries (Qatar, ... -
DOES SKIN IN THE GAME MITIGATE INFORMATION ASYMMETRY AMONG LOAN ORIGINATORS AND INVESTORS IN P2P PLATFORMS? EVIDENCE FROM MINTOS
(2024 , Master Thesis)The rapid growth of the European P2P lending market has led to the emergence of a unique lending model called resale marketplace lending. This structure involves P2P platforms connecting investors with loan originators who ... -
The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
(2019 , Master Thesis)The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ... -
THE EFFECT OF PERCEIVED PRIVACY ON CONSUMERS’ BEHAVIORAL INTENTIONS: AN APPLICATION TO RESTAURANT SETTINGS IN QATAR
(2018 , Master Thesis)The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been ... -
The Effects of Board Characteristics and Ownership Structures on Compliance with Mandatory IAS/IFRS Disclosure Requirements: Evidence from Qatar
(2020 , Master Thesis)Compliance with internationally accepted and renowned accounting disclosure requirements has presented itself with having utmost importance in times of increased calls for transparency. This study aims to examine the effect ... -
EFFECTS OF BUSINESS ANALYTICS CAPABILITIES ON BUDGET GOAL COMMITMENT: THE MEDIATING ROLES OF FORECAST ACCURACY AND BUDGET ADEQUACY
(06-2 , Master Thesis)Budgeting processes rely on the use of existing data to forecast future activities, identify predictable resource consumption and provision patterns, and facilitate resource allocation decisions. Prior research suggests ... -
The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(2019 , Master Thesis)This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ...
