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The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
(Marketing, 2021 , Master Thesis)
Social media is growing in popularity and has assumed a more central role in
information dissimilation more recently. This development has increased the
opportunity for firms to communicate, persuade, and influence ...
Corporate sustainability, context and performance: An empirical examination of the Indian hotel industry
(Business Administration, 2021 , Dissertation)
Corporate sustainability has been of prime interest to many industries including
the travel and tourism industry as it shares a bidirectional relationship with the society
and the environment. Taking this into account, ...
Study of Flexible Working Arrangements in context of Covid-19 in Qatar
(Business Administration, 2021 , Professional Masters Project)
Digitalization and social networks have impacted the way people communicate,
collaborate and work. Employees are starting to take greater control and autonomy over
their working hours. Experts suggest that flexible work ...
The Association Between Board of Directors' Effectiveness and Audit Fees in State-Owned Enterprises
(Accounting, 2021 , Master Thesis)
This study examines the association between board of directors' effectiveness
and audit fees in state-owned enterprises (SOEs). Furthermore, this study examines the
effect of three country-related indices (the Strength ...
M-SERVICE QUALITY OF TELECOMMUNICATION COMPANIES IN QATAR
(Business Administration, 2021 , Professional Masters Project)
Today, although mobile applications make our lives easier, the service quality provided by such applications has become a vital element in increasing customer satisfaction. This research paper aims to identify the significant ...
POST-MERGER CUSTOMER BEHAVIOR AND ITS RELATIONSHIP WITH PERCEIVED SERVICE QUALITY IN THE BANKING INDUSTRY IN QATAR
(Business Administration, 2021 , Thesis)
Mergers, in the banking industry, occur all over the world. Recently, the first merge in Qatar occurred between Barwa Bank and International Bank of Qatar (IBQ). A new entity emerged from this merger and was branded as ...
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(Marketing, 2021 , Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...
HARNESSING MACHINE LEARNING IN CLINICAL DECISION SUPPORT: THEORY AND PRACTICE
(Business Administration, 2021 , Dissertation)
Decision making is a central activity in all clinical professions. Clinical decisions bear wellbeing and economic risks and consequences for patients, families, employers, and national economies. Thus, clinicians should ...
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(Marketing, 2021 , Thesis)
Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ...
THE IMPACT OF RISK IDENTIFICATION ON IT PROJECT DELIVERY IN QATAR PUBLIC SECTOR
(Business Administration, 2021 , Professional Masters Project)
Unmanaged project risks can jeopardize the project's success and outcome. To assist project managers in overcoming or reducing the impact of project risk, several risk management models and standards have been established. ...