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Color Roles in Apparel Purchase Intentions of Female Consumers: The Moderating Effect of Buyer Personality
(Science in Marketing, 2020 , Master Thesis)
Motivated by the paucity of research on the application of color in marketing, the study evaluates the effect of color dimensions on purchase intentions of Croatian female consumers of apparel, along with the moderating ...
USING IOT TO SUPPORT OPERATIONS IN THE CONSTRUCTION SECTOR
(Business Administration, 06-2 , Master Thesis)
The concept of the Internet of Things (IoT) has become widely accepted within a variety of industries. Many companies have already adopted and implemented the technology. Construction companies today are striving to achieve ...
THE EFFECTS OF DTCA ON DRUG PRESCRIPTION IN SAUDI ARABIA
(Business Administration, 2022 , Master Thesis)
This research extends to other studies published in many countries on direct-to-consumer advertising (DTCA) prescription drugs. However, this research focused on the effects of DTCA on prescribing drugs in Saudi Arabia. ...
OIL PRICE UNCERTAINTY AND RENEWABLE ENERGY INNOVATION: AN INTERNATIONAL EVIDENCE
(Finance, 2023 , Master Thesis)
Climate change is a significant global issue that is closely tied to efforts to decrease energy usage and increase energy efficiency. Over the last few decades, there has been a significant rise in interest regarding the ...
FINTECH AND BANK EFFICIENCY: EVIDENCE FROM MENA COUNTRIES.
(Finance, 2023 , Master Thesis)
The financial system around the globe is witnessing revolutionary changes due to the emergence of new innovative financial technologies and solutions. The advantages of Fintech development are undeniable, its growth is ...
THE IMPACT OF CARBON RISK ON TRADE CREDIT
(Finance, 2023 , Master Thesis)
Global climate change presents a growing danger to the environment, economies, and human population as well as disrupting sophisticated ecological systems. Several nations have enacted rules and measures to reduce and ...
AN INVESTIGATION OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMERS PURCHASE INTENTION: EXAMINING THE ROLE OF BRAND EQUITY, RELATIONSHIP EQUITY, AND BRAND TRUST IN S-COMMERCE
(Marketing, 2022 , Master Thesis)
This research addresses the great need to explore the different impacts of social media marketing activities on consumers' purchase intention in s-commerce in Qatar, which is less represented in the literature. Accordingly, ...
MANAGEMENT ACCOUNTING PRACTICES IN THE COVID ERA: EVIDENCE FROM HEALTHCARE SERVICES IN QATAR
(Accounting, 06-2 , Master Thesis)
This study explores the role of management accounting practices (MAPs) and critical success factors (CSFs) in confronting COVID-19 crisis in the healthcare services in Qatar during the period of March 2020 - May 2021. The ...
FACTORS INFLUENCING THE INTENTION TO USE MOBILE BANKING IN QATAR
(Business Administration, 06-2 , Master Thesis)
This paper aims to investigate the main factors that influence the intention to use mobile banking in Qatar. The Technology Acceptance Model (TAM) and Information System Success Model (ISSM) were combined with one additional ...
HOW DO FINTECH STARTUPS CREATE VALUE IN AFRICA?
(Business Administration, 2023 , Master Thesis)
Purpose: Despite the fact that Fintech businesses in Africa confront several challenges that may hinder their success, Fintech offers greenfield potential in Africa. One possibility is to fundamentally alter how more than ...