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السجلات المعروضة 1 -- 10 من 94
The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
(Marketing, 2021 , Master Thesis)
Social media is growing in popularity and has assumed a more central role in
information dissimilation more recently. This development has increased the
opportunity for firms to communicate, persuade, and influence ...
The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(Marketing, 2019 , Master Thesis)
This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ...
Board diversity and firm performance: empirical evidence from the united kingdom
(Master of Accounting, 2019 , Master Thesis)
This study examines the relationship between board diversity and firms’ performance in the UK by examining cross-sectional data for 2013–2016 from the Financial Times Stock Exchange (FTSE) 350 companies. Board diversity ...
Environmental Disclosure And Its Impact On Firm Value And Cost Of Capital: The Case Of Gcc Listed Chemical And Petro-Chemical Sector
(Accounting, 2018 , Master Thesis)
Environmental sustainability and disclosure are widely debated branches of Corporate Social Responsibility (CSR) in today’s corporate world. The concern is much wider among the environmentally sensitive industries. ...
A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
(Marketing, 2021 , Master Thesis)
This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ...
The Role Of Individuals' Cultural Orientation On Motivations To Create Brand-Related User Generated Content (Ugc)
(Marketing, 2018 , Master Thesis)
Online platforms such as social media, blogs, forums and brand websites have not
only enabled consumers all over the world to communicate with each other but have also
enabled marketers and brands to reach out to the ...
Public-Private Partnership in Qatar.
(Master of Accounting, 2020 , Master Thesis)
This study investigates within the context of public-private partnership (PPP), the relationship between performance (PM), critical success factors (CSFs), value for money (VFM) and corporate governance (CG) in Qatar. The ...
Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(Marketing, 2019 , Master Thesis)
The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ...
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(Marketing, 2021 , Master Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...
The Impact of Social Media Influencers and Followers' Attributes on WOM and Patronage: A Lesson From Qatari Market
(Science in Marketing, 2020 , Master Thesis)
With the rise of social media and the increase in the amount of time individuals spend online, firms need to know how to incorporate social media in their marketing to maximize their brand reach and engage with the right ...