Management & Marketing: Recent submissions
Now showing items 1-20 of 752
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Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to examine the direct effect of compensatory health beliefs (CHBs), environmental self-identity and perceived environmental responsibility (PER) towards consumers' pro-environmental behaviour (PEB). ... -
The Influence of Behavioral and ESG Drivers on Consumer Intentions for Online Fashion Renting: A Pathway Toward Sustainable Consumption in China’s Fashion Industry
( Multidisciplinary Digital Publishing Institute (MDPI) , 2024 , Article)As the fashion industry faces increasing scrutiny over its environmental impact, collaborative consumption models such as online fashion renting offer potential solutions for fostering sustainability. This study examines ... -
A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy
( IGI Global Publishing , 2024 , Article)Brand equity antecedents are essential in the creation and development of brand advocacy strategies and implementation tactics that transform conventional customers into active brand advocates. Yet, the association ... -
Consumers acceptance of service robots in hotels: A meta-analytic review
( Elsevier , 2024 , Article)The widespread adoption of service robots in hotels has prompted researchers to examine the factors influencing customer intentions to use these technologies. However, existing research offers inconsistent findings. This ... -
Exploring the Impact of Combining Neuromarketing and AI Adoption on the Perceived Effectiveness of Social Media Advertising Campaigns: An Overview of the Literature and a Proposed Framework
( IGI Global Publishing , 2024 , Article)Literature shows that integrating advanced tech-oriented marketing skills and techniques (i.e., Neuromarketing and Artificial Intelligence concepts) and assessing that influence toward incentivizing SMEs owners to outsource ... -
Who hates your brand? An analysis of consumer brand hater typology
( Emerald Publishing , 2024 , Article)Purpose: The purpose of this study is to develop a typology of brand haters, depending on their coping processes to the different stressful consumption situations, and associate these hate profiles with their corresponding ... -
Linking corporate social responsibility to sustainability performance: a multicase study approach in Qatari companies
( Springer Nature , 2024 , Article)The study investigates the link between corporate social responsibility (CSR) and sustainability performance (SP) using a multi-case study approach in six Qatari firms from different industries. Specifically, it identifies ... -
The role of digital transformation in boosting CSR-driven green innovation among Yemeni manufacturing SMEs
( Springer Nature , 2024 , Article)This study aims to examine the impact of corporate social responsibility (CSR) and digital transformation (DT) on green innovation (GI) among manufacturing SMEs in Yemen, in addition to exploring the moderating role of DT ... -
Guest Editorial: A special section on digital marketing
( Elsevier , 2021 , Other)To further enhance theory and practice in the information and communication technologies (ICTs) and digital media research this special issue responds to growth of global e-commerce and digital content and how these impact ... -
Assessing challenges to the mobile wallet usage in India: an interpretive structural modelling approach
( Emerald Publishing , 2023 , Article)Purpose: Mobile-based payment is increasing exponentially but in the developing country like India, consumers’ perception is highly positive in daily cash transaction. The purpose of this research is to identify and examine ... -
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance: an unexplored journey into Japanese SMEs
( Emerald Publishing , 2024 , Article)Purpose This study seeks to investigate how managerial assumptions shape international market orientation (IMO) and how IMO, in turn, affects the performance of small and medium-sized enterprises (SMEs), drawing from ... -
What drives cryptocurrency pump and dump schemes: Coin versus market factors?
( Elsevier , 2024 , Article)This paper investigates both coin-specific and market-based factors that drive cryptocurrency pump-and-dump schemes. It analyzes a data set comprising 1457 pump events that occurred from January 3, 2018, to January 2, 2022. ... -
When does entrepreneurial leadership enhance supply chain resilience? A three-way interaction analysis
( Emerald Publishing , 2024 , Article)Purpose: The research on entrepreneurial leadership (EL) and supply chain resilience (SCR) relationship is still in its exploration stage. Previous research indicates that EL is important for enhancing supply chain ... -
The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality
( Elsevier , 2023 , Article)Prior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive ... -
Talent management and innovative work behavior in tourism and hospitality businesses: Does absorptive capacity matter?
( Taylor and Francis , 2024 , Article)This study investigates the impact of talent management (TM) on innovative work behavior (IWB) in five-star hotels and category-A travel agencies, focusing on absorptive capacity (AC) as a mediator. This study collected ... -
The 2022 FIFA world cup in Qatar: resident interests and attitudes
( Taylor & Francis , 2024 , Article)This study examined residents’ attitudes towards the staging of the 2022 FIFA World Cup in Qatar and assess their interest and level of support or opposition to this mega sport event. Guided by the Social Exchange Theory ... -
Greenhouse gas assurance and carbon emission performance in light of the auditor’s reputation and the country’s development level
( emerald , 2024 , Article)Purpose: The objective of this study is to determine the impact of GHG assurance on firms’ carbon emissions performance (CEP) regarding curbing carbon emissions and the effect on such by the GHG assurance provider’s ... -
From order-qualifier to order-winner? Mapping the e-retailing competitive priorities
( Emerald , 2024 , Article)Purpose: The primary purpose of this study is to investigate the strategic transition undertaken by e-retailers as they progress from meeting order-qualifier requirements to establishing order-winner elements within their ... -
Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
( Elsevier , 2023 , Article)Building upon the Stereotype Content Model (SCM), the current research provides insights into how virtual influencers (VIs) influence consumer responses. More specifically, it investigates the associations between the VI's ... -
Reevaluating national innovation systems: An index based on dynamic-network data envelopment analysis
( Elsevier , 2024 , Article)The aim of this study is to propose a novel analytical framework to evaluate the national innovation system (NIS) based on dynamic-network data envelopment analysis. This framework is then applied to a sample of 23 countries ...
