Management & Marketing: Recent submissions
Now showing items 1-20 of 761
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Unveiling hidden patterns between managerial assumptions, international market orientation, and performance: an unexplored journey into Japanese SMEs
( Emerald , 2024 , Article)Purpose: This study seeks to investigate how managerial assumptions shape international market orientation (IMO) and how IMO, in turn, affects the performance of small and medium-sized enterprises (SMEs), drawing from ... -
Transformation to an entrepreneurial university: the case of Qatar University
( Emerald , 2025 , Article)Purpose: The literature on the transformation to an entrepreneurial university is limited to developed countries, with less attention given to the expansion of such strategic foresight in developing countries. Thus, this ... -
Unveiling the linkages between entrepreneurial culture, innovation capability, digital marketing capability and sustainable competitive performance of manufacturing SMEs: evidence from emerging countries
( Emerald , 2024 , Article)Purpose: Although the importance of entrepreneurial culture (EC) has been recognized, it remains unclear how EC affects sustainable competitive performance (SCP). This study aims to explore how EC affects SCP via the ... -
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth
( Emerald , 2025 , Article)Purpose: This study explores the intricate relationships between greenwashing (GW), negative word-of-mouth (NWoM) and brand avoidance (BA), emphasizing the pivotal roles of green perceived risk (GPR) and green trust (GT). ... -
Exploring Financing Mechanisms for Entrepreneurial Universities: A Systematic Review of Current Practices and Future Trends
( Kütahya Üniversitepark Ark. San , 2025 , Article)Background/purpose.Entrepreneurial universities are vital for economic development and innovation, yet securing sustainable funding beyond traditional sources is a critical challenge. This study addresses the need to ... -
Engaging hearts and minds in hospitality: the interplay between authentic leadership, affective commitment, and the Et-Moone cultural bond
( Taylor and Francis , 2024 , Article)The fast-based and diverse work environments at hotels and tourism settings comprise specific dynamics that drive employees’ attitudes and behaviours at the workplace. However, scant attention has been dedicated towards ... -
Rising to the Occasion: Qatar’s Pandemic Experience
( Taylor and Francis , 2024 , Article)This study investigates Qatar’s strategic utilization of sports mega-events, with a focus on the 2022 FIFA World Cup, as a means to achieve economic diversification, geopolitical objectives, and global recognition through ... -
Reframing the destination narrative through a sport mega-event: Tracing social media's effect from 2022 FIFA (Men's) World Cup on Qatar's placebrand
( Taylor and Francis , 2025 , Book chapter)The heightened international media coverage associated with the hosting of sport mega-events can be a double-edged sword, especially for emerging countries seeking to gain global visibility and image enhancement while being ... -
Nation-branding Opportunities Through Sport Mega-events: Tourism Impact from FIFA World Cup in South Africa 2010 and Qatar 2022
( Academic Conferences and Publishing International Limited , 2024 , Conference)Sport mega-events can be powerful agents in the imaging, re-imaging and branding of places, especially for emerging mega-event host nations. South Africa was the first African country to host the FIFA World Cup in 2010 and ... -
A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know
( Routledge , 2020 , Article)Owing to environmental pollution and care for natural resources, the notion of sustainable consumption has gained significant research attention. However, studies on sustainable consumption are still in their infancy and ... -
Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to examine the direct effect of compensatory health beliefs (CHBs), environmental self-identity and perceived environmental responsibility (PER) towards consumers' pro-environmental behaviour (PEB). ... -
The Influence of Behavioral and ESG Drivers on Consumer Intentions for Online Fashion Renting: A Pathway Toward Sustainable Consumption in China’s Fashion Industry
( Multidisciplinary Digital Publishing Institute (MDPI) , 2024 , Article)As the fashion industry faces increasing scrutiny over its environmental impact, collaborative consumption models such as online fashion renting offer potential solutions for fostering sustainability. This study examines ... -
A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy
( IGI Global Publishing , 2024 , Article)Brand equity antecedents are essential in the creation and development of brand advocacy strategies and implementation tactics that transform conventional customers into active brand advocates. Yet, the association ... -
Consumers acceptance of service robots in hotels: A meta-analytic review
( Elsevier , 2024 , Article)The widespread adoption of service robots in hotels has prompted researchers to examine the factors influencing customer intentions to use these technologies. However, existing research offers inconsistent findings. This ... -
Exploring the Impact of Combining Neuromarketing and AI Adoption on the Perceived Effectiveness of Social Media Advertising Campaigns: An Overview of the Literature and a Proposed Framework
( IGI Global Publishing , 2024 , Article)Literature shows that integrating advanced tech-oriented marketing skills and techniques (i.e., Neuromarketing and Artificial Intelligence concepts) and assessing that influence toward incentivizing SMEs owners to outsource ... -
Who hates your brand? An analysis of consumer brand hater typology
( Emerald Publishing , 2024 , Article)Purpose: The purpose of this study is to develop a typology of brand haters, depending on their coping processes to the different stressful consumption situations, and associate these hate profiles with their corresponding ... -
Linking corporate social responsibility to sustainability performance: a multicase study approach in Qatari companies
( Springer Nature , 2024 , Article)The study investigates the link between corporate social responsibility (CSR) and sustainability performance (SP) using a multi-case study approach in six Qatari firms from different industries. Specifically, it identifies ... -
The role of digital transformation in boosting CSR-driven green innovation among Yemeni manufacturing SMEs
( Springer Nature , 2024 , Article)This study aims to examine the impact of corporate social responsibility (CSR) and digital transformation (DT) on green innovation (GI) among manufacturing SMEs in Yemen, in addition to exploring the moderating role of DT ... -
Guest Editorial: A special section on digital marketing
( Elsevier , 2021 , Other)To further enhance theory and practice in the information and communication technologies (ICTs) and digital media research this special issue responds to growth of global e-commerce and digital content and how these impact ... -
Assessing challenges to the mobile wallet usage in India: an interpretive structural modelling approach
( Emerald Publishing , 2023 , Article)Purpose: Mobile-based payment is increasing exponentially but in the developing country like India, consumers’ perception is highly positive in daily cash transaction. The purpose of this research is to identify and examine ...
